
University NIL General Manager
Job Description
The University NIL General Manager (the “GM”) will oversee all operations surrounding the NIL programming at the designated university (see below Designation) including, but not limited to, education programming, monitoring, and ensuring adherence to the designated university, conference, state, federal, and NCAA policies. This position will be responsible for advancing NIL efforts for the designated university to ensure university athletes, coaches, staff, and recruits have the tools, education, and resources necessary to maximize opportunities and navigate this new space. This position is further responsible for ensuring world-class service is delivered for optimal outcomes through successful adoption of Altius’s current and future offerings.
Primary Duties and Responsibilities:
- Lead the NIL program, conceptualizing and coordinating programming and resources which pair current athletes with campus and alumni networks and resources.
- Serve as the liaison on NIL-related matters between all relevant university stakeholders.
- Oversee the implementation and regular review of university NIL policies and procedures.
- Manage NIL questions and requests from university stakeholders (e.g., athletes, coaches, staff, etc.) and external stakeholders (e.g., boosters, third party individuals, local business, etc.).
- Assist Altius Account Executives with NIL education for all university and external stakeholders through key topics including industry trends and developments, NCAA compliance, personal branding, financial literacy, team culture and dynamics, sourcing and evaluating opportunities, and more.
- Create and implement efficient and effective communication strategies to keep key university personnel abreast of the latest industry trends and developments.
- Educate and work with the university athletics department on external branding and (NIL) regulations and opportunities.
- Coordinate and manage involvement of NIL agents and professional service providers.
- Coordinate consistent meetings of university and campus stakeholders including but not limited to senior administrators, compliance, student-athlete development, academic services, development and external relations.
- Assist with the tracking and monitoring of NIL activities in compliance with university’s NIL policy.
- Assist in the creation and execution of social and digital media strategies which enhance athlete recruitment efforts for all sport programs.
- Stay updated on the latest NIL trends and best practices, including legislative advancements, NCAA compliance regulations, and vendor landscape evolutions.
- Support virtual and in-person recruiting efforts as permitted by NCAA legislation.
- Regularly participate in Altius meetings and discussions regarding evolving trends in collegiate athletics and best practices.
- Adapt role to maximize opportunities as a result of evolving changes in NCAA rules and regulations.
- Provide regular reports to the Altius VP, Collegiate Partnerships and Account Executives.
- Maintain highest level of confidentiality, both within organization, applicable university and other external entities.
- Satisfactorily perform role, including but not limited to, meeting requirements or expectations of the designated university where individual is assisting and/or performing work on behalf of Altius. Satisfactorily perform role, including but not limited to, meeting requirements or expectations of the designated university where individual is assisting and/or performing work on behalf of Altius.
Designation:It is anticipated that this position will be designated to a school near the candidate’s current location. Further, it is expected that this role will require the individual selected and hired will perform the majority of duties and responsibilities on the designated university’s campus and/or within its facilities.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
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